With over 40 years of experience, this family business specialises in Brushtail Possum Fur products. Expertly crafted in New Zealand, all of their products are ethically-made and of the highest standard.

Their range of products and accessories truly stand out from the rest. The unique qualities of the Possum fur efficiently traps warm air, yet also feels impossibly lightweight. Their stylish scarves and head warmers will keep you insulated, even in the coldest temperatures. 

Possum Pam is passionate about New Zealand conservation, and all its fur is ethically-sourced. It responds to the overpopulation of the non-native Brushtail Possum in New Zealand, which has no natural predator and is destroying the native flora and fauna of the country. Introduced to New Zealand in 1837, possums are today considered the major animal pest in New Zealand with numbers estimated to exceed 70 million (twice the number of sheep). They consume a staggering amount of native vegetation, which is in excess of 21,000 tonnes per day. As a result, there is a need to reduce numbers significantly. Possum Pam is a result of the possum control program, making it an environmentally and ethically sound choice. 

Elm Of Burford is strongly committed to protecting the biodiversity of New Zealand and countering the adverse effects of human intervention. For further information on the control programs put in place by the New Zealand Government, please visit: The New Zealand Department Of Conservation and The New Zealand Crown Research Institute – Landcare Research